Their slogan on the marquee says it all: "Not Afraid of Subtitles." The new Laemmle cinema complex in the NoHo Arts District is for moviegoers who appreciate foreign films and adventurous independent fare, an audience that has been underserved in the Valley until now. Descendants of the founder of Universal Studios, the Laemmles are L.A.'s most ardent curators and promoters of art house cinema, a once flourishing tradition decimated by mega-plexes and Hollywood one-size-fits-all productions. With seven screens, digital projection and high backed rocker seats, the NoHo 7 sets the standard for North Hollywood movie theaters. And if you prefer the mainstream, the Laemmles also program the occasional blockbuster or crowd pleasing hit. The No Ho 7 offers $8 Bargain Hour tickets Monday-Friday before 6pm, Saturday-Sunday and holidays before 2pm. www.laemmle.com